Poundland announced its expansion into the Republic of Ireland in August 2011and called their stores Dealz. Poundland had been planning a move into Europe and chose the Republic Of Ireland as the first country to benefit from its famous ‘amazing value’ proposition. They provide a select range of big brand product at low cost prices. Their product cover Food & drink, Health & Beauty, Home & Pet, Gardening, Leisure & Entertainment, Stationery & Crafts, Party & Celebrations and Seasonal product like New year, Summer, Halloween, Back to School, Christmas.
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